Event marketing has changed since Covid - here’s a handy guide on common pitfalls you need to look out for.

In the war for attention, how do you stop the eventual eye-drift to the phone? Make it short, make it punchy.

In the era of work-from-home and calendar-blocking, persuading people to attend in-person events can be a bit of a puzzle. But who doesn't love a good challenge?

In the dynamic world of tech, where launching new products and features is the name of the game, it's crucial to have fresh and effective product marketing strategies.

As a tech marketer running events, you've probably had your fair share of measuring success using the famous Marketing Qualified Leads (MQLs) and brand awareness metrics. But here's the thing: these metrics are about as helpful as a fork at a soup kitchen.

In the dynamic world of tech, where launching new products and features is the name of the game, it's crucial to have fresh and effective product marketing strategies.

How do you manage event dropout in a post-covid world? We have a few tips to drive attendance.

Executive Roundtables are often seen as a lead gen exercise….and yes, they are great for filling your pipeline. Where I rarely see them being used, though, is for customer marketing.

80% of all event content is top-of-the-funnel focused on broad thought leadership topics. This is despite events being the 2nd most effective content type for buyers at the bottom of the funnel (2021 Content Marketing Institute Survey). Furthermore, events are the 6th most effective content type at the Top-of-the-funnel. No wonder marketing managers are fed up with hosting events that don't generate any leads.

3 Executive Roundtable email invite templates that convert.