SUSE DevSecOps Leaders Morning Briefing
SUSE came to Clutch to organise a DevSecOps & IT Leader morning briefing exploring Open Source in Development.
The Brief:
SUSE worked with IDC to put together a report on the benefits of Open Source in Development. So, to capitalise on this incredible piece of work, they wanted to connect with a DevSecOps audience in Sydney, with a spread to Architects and Engineers.
The Work:
The content was designed to be bite-size, with two 20-minute keynote sessions followed by a 30-minute panel session and audience Q&A with Linus Lai (IDC) Vishal Ghariwala (SUSE) and Chris Modica (Microsoft).
Given the casual nature of the content and brief, we chose Hotel CBD as the venue which was a great off-the-beaten track venue option for a session such as this.
We ran the campaign for 5 weeks, resulting in over 1,800 individual audience touch points.
The Outcome:
With a target audience of 20, we reached 26 on the day from 95% target accounts for SUSE. This allowed SUSE to connect with and share their report outcomes directly with the most relevant possible audience for this content.
Event In Review:
Here’s a snapshot of some of the sessions that were covered on the day:
Session 1: The Power of Open-Source in Development: Strategies to Improve Developer Productivity & Drive Digital Innovation
Session 2: When Digital Trust meets Developer Productivity
Session 3: Maximising the Benefits for Open-Source: A Panel Discussion on Security and Modern Infrastructure
You can check out the full event details here.