AirTree Investor Summit 2023
AirTree approached us looking for ways to elevate their Investor AGM, enhancing the experience for their community.
To raise the bar year-on-year is no easy task, so we jumped at the challenge when AirTree approached us to manage their annual general meeting.
Project Scope
Registration, RSVP & Communications Management
Creative Event Identity Development
End-End Event Management
Companion Virtual Event
Content Support
On-Screen Content & Show Management
Onsite Execution
Highlights
The AirTree Library
With a conscious decision to move away from merch, we came up with the concept of the AirTree Library, where guests could choose from a number of books that were recommended by AirTree staff and speakers.
Registration & Event Communications
Ensuring a smooth and seamless guest experience to maximise attendance and engagement, we developed a fully-branded event registration website and thorough communications plan.
Our event communications plan was designed to increase pre-event engagement and included:
1-month reminder & full agenda announcement
2-week reminder
1-week reminder
Week of reminder
Day prior Uber Voucher
Day of reminder SMS
Post-Event Thank You Emails & feedback survey
The communications plan saw a 43% increase in attendance compared to 2022, with 98 guests attending on the day and 36 joining the virtual event.
Event Identity & Custom Screen Content
To enhance the conference experience and solidify conference messaging, we developed the event’s visual identity to echo the theme of “Days & Decades”. This identity was carried throughout the event, from the registration page through to the onsite branding and activations.
Outcomes
The event was rated 4.6/5 by the 33 attendees that completed the feedback form, with overwhelmingly positive anecdotal feedback provided regarding the overall event experience.
It was an absolute pleasure to work with the Team from AirTree and we look forward to working with them again to raise the bar in 2023.
Check out a full gallery below.
