Shopify eCommerce Leader Roundtable
Shopify worked with Clutch to run an eCommerce Leader Roundtable Lunch Event focused on Accelerating Revenue Growth in 2024.
The Brief:
Shopify aimed to connect with eCommerce Leaders in Sydney from a set of target accounts, focusing on large inventory businesses.
The main topic they wanted to explore was accelerating revenue growth via eCommerce optimisation and marketing strategy.
The Work:
We collaborated with Shopify to deliver an eCommerce Leader Lunch Event, with Nathan Bush from the Add to Cart Podcast leading the discussion.
The Outcome:
The event had 22 eCommerce leaders attend across 16 accounts, all of which were target accounts, with 64% of the audience being Heads of and VP level above. Brands in attendance included Aesop, Brandbank, Endeavour Group, L’Oréal, New Balance, Spotlight, and Treasury Wine Estates.
The event received nearly 100% 5-star ratings on content, organisation, and overall enjoyment from all attendees via the post-event survey.
Event in Review:
Identifying New Customer Opportunities:
Through market research, owned data, and competitor analysis.
Expanding into New Markets and Product Categories:
Strategies and approaches for growth.
Personalising Marketing and Experiences for High-Value Customers:
Techniques to engage and retain top customers.
Optimising Online Experiences:
Improving conversion rates and reducing cart abandonment.
Connecting the Shopping Journey Across Channels:
Ensuring a seamless and integrated customer experience.
Attendee Testimonials:
“Incredible event - very engaging topics and fun. Spectacular venue and seamless execution. Well done and thanks again.”
“Excellent event with great peers, and venue. The Uber voucher was a really professional touch which really differentiates your event, and ensures maximum turnout. Very clever!”
