SAP Now ANZ 2023 Audience Acquisition Campaign

SAP engaged Clutch to help drive registrations and attendance for their 2023 flagship event in Sydney, SAP Now.

The Brief:

SAP Approached us in July of 2023 to help their Sales and Marketing Teams to drive registrations for their major flagship conference.

Working with SAP’s Internal Field Marketing Teams & Event Marketing Leads, we put together an audience invite list based on SAP’s target accounts, personas and industries.

The Work:

As we were brought on after the campaign had already started, we had to carefully work with our clients to ensure that nobody on our invite list would have already been invited, requiring an extremely high attention to detail.

Once the 700+ strong invite list was approved by our clients, the campaign ran for just over one week due to the short lead time before the event.

The Outcome:

We contacted all 700+ invitees over the course of that week via phone, providing our clients with a live-tracking link to monitor the progress of our campaign and read the detailed notes from each invitation phone call!

Event In Review:

You can check out the 2023 SAP Now program here.