SAP Human Resource Roundtable Audience Communications

SAP came to Clutch with the need to drive registrations and audience engagement for a 7-city HR Roadshow across AN/Z.

The Brief:

SAP needed help to both drive registrations and nurture registrations for their 7-city Roundtable Roadshow spanning Australia and New Zealand. Their internal team did not have the capacity to drive invitations or audience engagement, so we put together a very comprehensive campaign and communications plan to maximise cut-through and minimise drop-outs.

The Work:

With the client providing the data for the invite lists, we worked on tailoring the invitations per person to ensure maximum cut-through and hyper-relevancy for each invitee, as the event was focused at very senior HR leaders only.

We were also engaged to manage the post-registration nurutre program, or “Audience Engagement” to keep registrants engaged and minimise drop-outs on the day.

Providing support to the SAP Team, we managed calls, SMS and email communications to alleviate the delegate management for the logistics team, allowing them to focus on the event management side of things.

The campaign included:

• Invitations to register

• Pre-event courtesy calls & reconfirmations

• On-the-day SMS reminders

Using our transparent reporting model, our client was able to see the status of reconfirmations, cancellations and overall campaign reporting metrics at all times, completely live and up-to-date. This meant that our clients didn’t have to wait for anything, at any time in the campaign!

The Outcome:

We helped SAP to reach over 200 attendees across the 7+ events in Australia and New Zealand.

From the client:

"Working with Clutch on our HR Connect CHRO roundtables was a standout experience. Their audience acquisition expertise drove impressive attendance from key members of our target audience, enriching the conversations and connections at our events. Their combination of professionalism, adaptability, transparency and clear, thorough communication made them an invaluable partner during an extremely busy project. I can't recommend them highly enough."

Olga Demura, Marketing Manager ANZ, SAP