Driving Innovation Through AI in Personalisation and Experimentation
Clutch partnered with Google, Optimizely, and Media Monks to deliver a Partner Roadshow across Melbourne and Auckland, focusing on AI's transformative role in personalisation and experimentation.
The Brief:
Google, Optimizely, and Media Monks engaged Clutch to organise a Partner Roadshow with an initial target of 30 attendees, based on past event participation. The afternoon events centred on the theme of AI in Personalisation and Experimentation.
The Work:
Clutch collaborated with Google, Media Monks, and Optimizely to deliver the events at River’s Edge in Melbourne and the Park Hyatt in Auckland. These events were designed to engage digital and marketing leaders through insightful presentations and real-world applications.
The Outcome:
The roadshow exceeded expectations, with 98 attendees in Auckland and 70 in Melbourne. Due to overwhelming demand, a waiting list was activated at both venues. Brands represented included Woolworths, Spark NZ, Auckland Transport, ASB Bank, Sky NZ, IAG, AGL, Australia Post, Australian Unity, Carsales.com.au, Commonwealth Bank, Coles, MECCA, Medibank, and Myer.
Event Highlights:
Key topics covered during the roundtables included:
Topic 1: AI in Personalisation and Experimentation
This session explored how AI is reshaping personalisation and experimentation by enhancing customer engagement, optimising digital strategies, and driving efficiency.
Key items included:Hyper-Personalisation Techniques: How AI analyses data to deliver real-time tailored interactions, improving customer satisfaction.
Advanced Experimentation Strategies: AI-driven approaches for A/B testing and adaptive experimentation to optimise performance across segments.
Integration of AI with Digital Platforms: Technical and strategic considerations for seamlessly integrating AI into existing ecosystems.
Topic 2: Future Trends in Personalisation and Experimentation
This session focused on industry trends and predictions, featuring real-world success stories from REA Group and GPC Asia Pacific.
Key items included:Real-World Success Stories: Insights from James Slayter (Head of Product, REA Group) and Marieke van Bruggen (Head of Digital Analytics & Optimisation, GPC Asia Pacific) on how they implemented innovative technologies to achieve significant results.
Future Trends Predictions: Industry expert insights on consumer and technological trends shaping the future of digital strategies.
Innovative Techniques and Approaches: Emerging methods poised to drive the next wave of innovation in personalisation and experimentation.
Attendee Testimonials:
The roadshow received glowing feedback from attendees:
“Event was well communicated and well organised, thank you.”
“It was a well-run event with excellent presentations. Look forward to the next one.”
“Great event, the speakers were very knowledgeable, and their expertise was apparent. I took a lot of practical application notes.”
“We actually wish the event was longer!”
“The AI Revolution in Personalisation & Experimentation event was a great opportunity to deepen my understanding of AI-driven society. The sessions were informative, and the networking opportunities were invaluable. I appreciate the efforts of the organisers to facilitate engaging and relevant discussions. Looking forward to future events and continued learning.”
This collaboration exemplified Clutch’s ability to deliver impactful and well-executed events, exceeding expectations in both attendance and attendee satisfaction. By partnering with Google, Optimizely, and Media Monks, Clutch created a platform for exploring AI’s transformative potential, fostering insightful discussions, and driving innovation in personalisation and experimentation.
