Highspot CMO “Speed-Networking” Lunch

Highspot needed a hand putting together a unique event for Chief Marketing Officers in Sydney to end 2024 with a bang.

The Brief:

Highspot wanted to create a unique event for CMOs in Sydney that would empower true networking opportunities, connecting them with their peers and enabling authentic sharing and connections. The event would see 20 CMOs join us for a “Speed Networking” lunch amongst several courses of fine dining.

The Work:

With Highspot bringing the audience this time, we worked with them to find the perfect venue, Quay Restaurant, which could accommodate the space and complex service requirements involved with putting together an event such as this. The event also had to be extremely desirable for the high level of attendees, with the goal of generating “FOMO” & continuing Highspot’s reputation with this audience. We also helped with general event management, onsite delivery and audience nurture to increase engagement in the lead up to the event.

The Outcome:

18 CMO’s joined us on the day, enjoying 20 minutes of standard networking upon arrival and then 6 back-to-back speed networking sessions. Each session covered a unique topic of discussion as the CMO’s rotated around the room, connecting with their peers from various industries resulting in some incredible discussions and learnings!

Highspot managed to secure meetings with 100% of the event attendees, all of which were target accounts.