Driving Member Engagement Through Superannuation Industry Roundtable Collaboration
Clutch partnered with Concentrix to deliver a Superannuation Industry-Specific Customer Experience, Digital, and Marketing Leader Event in Sydney, fostering meaningful discussions on enhancing member engagement through technology-driven strategies.
The Brief:
Concentrix sought to leverage a recently successful case study in the superannuation sector and approached Clutch to organise an event bringing together Superannuation CX, Digital, and Marketing Leaders.
The goal was to discuss the case study and explore technology-driven strategies for improving customer engagement and satisfaction.
The Work:
Clutch collaborated with Concentrix to deliver a well-curated roundtable lunch event at OTTO Ristorante in Sydney. The event was designed to create a forum for insightful conversations, practical learning, and peer networking among senior leaders in the superannuation industry.
The Outcome:
Clutch successfully attracted 25 Superannuation CX, Digital, and Marketing Leaders from esteemed organisations, including Commonwealth Bank, Colonial First State, Bendigo and Adelaide Bank, ING, Aware Super, CSC, and Perpetual.
The event provided an opportunity for these leaders to exchange ideas, learn from industry successes, and explore innovative approaches to enhancing customer engagement.
Event Highlights:
Key topics discussed during the event included:
Fireside Chat: Insights from Rest Super on their journey in building a comprehensive Customer Experience platform and its transformative role in enhancing member services.
Strategic Technology Use: Leveraging technology to not just meet but exceed member expectations, fostering loyalty and satisfaction.
Enhancing Communication: Improving the quality, speed, and reach of member communications to ensure impactful and efficient interactions.
Tech-Driven Adaptations: Exploring how adapting to technological advancements can lead to significant improvements in member engagement and operational efficiency.
Attendee Testimonials:
The event received positive feedback from participants, highlighting both the relevance of the theme and the seamless organisation by Clutch:
“Great theme, and Clutch’s organisation of the event leading up to it was excellent.”
This collaboration underscores Clutch’s ability to create high-value events tailored to specific industries and challenges.
By partnering with Concentrix, Clutch enabled senior superannuation leaders to gain actionable insights and foster meaningful connections, driving innovation and excellence in member engagement.
