5 Tips for a successful roundtable event
5 minute read.
When it comes to hosting a successful roundtable event, preparation is key.
By following these five tips, you can be sure that your event will go off without a hitch – and that your attendees will leave feeling engaged and excited about your company.
1. Have a plan – and stick to it.
Roundtable events can be a great way to generate new leads and build relationships with potential customers – but only if they’re well-organised. Before you start inviting people to your event, take the time to plan out every last detail via creating an event plan. From the food and drinks you’ll serve to the topics you’ll discuss, having a clear plan will help ensure that your roundtable runs smoothly.
2. Keep it small and intimate.
When it comes to roundtables, smaller is always better. Aim for an audience of no more than 10 - 15 people to your event, so that everyone has a chance to participate in the discussion. This will also help create a more intimate atmosphere, which is essential for building relationships with potential customers.
3. Choose the right location.
The location of your roundtable can make or break your event, so it’s important to choose wisely. When picking a venue, look for a space that’s centrally located and easy to get to – you don’t want your attendees to have to fight their way through traffic just to get to your event. Additionally, make sure that the venue you choose has enough space to comfortably accommodate your guests.
4. Content is Key
The key to getting attendees to your event is creating problem driven content. People attend roundtable discussions to find solutions to challenges they are facing and if you can create content around problems you solve, you will have an audience much more likely to want to continue an audience with your sales team.
5. Follow up with your guests.
The relationships you build with potential customers at your roundtable are just as important as the leads you generate. After your event, take the time to reach out to each of your attendees and thank them for coming. This personal touch will help you stand out from the competition and make a lasting impression on your guests.
By following these tips, you can be sure that your roundtable event will be a success. And with a little preparation, you’ll be well on your way to building relationships and generating new leads.
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