Engaging SMB Finance Leaders Through Strategic Roundtable Series
Clutch partnered with SAP Concur to deliver a Small and Medium Business (SMB) Finance Leader Roundtable Series across Sydney and Melbourne, creating a platform for meaningful discussions on managing cash flow and financial risk in a volatile economy.
The Brief:
SAP Concur engaged Clutch to organise an ABM (Account-Based Marketing) Roundtable Series targeting SMB Finance Leaders. The events aimed to bring together finance leaders from key accounts to discuss advanced strategies for cash flow management and financial risk mitigation amidst economic uncertainty.
The Work:
Clutch collaborated with SAP Concur to deliver two roundtable lunch events at iconic venues: Quay Restaurant in Sydney and Vue De Monde in Melbourne. The events were designed to foster insightful conversations and meaningful networking opportunities for attendees.
The Outcome:
Clutch successfully attracted 14 attendees in Sydney and 19 attendees in Melbourne, achieving 100% representation from target accounts. Participating brands included Siteminder, LegalVision, Qudos Bank Arena, LJ Hooker, Lendi Group, and Beam Communications.
Event Highlights:
Key topics covered during the roundtables included:
Advanced Cash Flow Management: Techniques to sustain liquidity during periods of economic uncertainty.
Real-Time Financial Data Utilisation: Leveraging data to identify and mitigate risks at an early stage.
Strategic Financial Planning: Balancing short-term financial stability with long-term growth and investment strategies.
Attendee Testimonials:
The events received overwhelmingly positive feedback, with attendees praising the quality of organisation, discussion, and networking opportunities:
“Very well run and great open conversation. I picked up a few business cards for networking also. Well done!”
“As this was my first Clutch event, I was genuinely beyond impressed. Well done, team!”
“Venue and organisation were great. Conversation was well curated, and I think had a healthy balance of outlook and practice. I would be interested in attending further Clutch events.”
“It was a great event overall. Thanks for the invite!”
“It was excellent to let the invited guests drive the conversation with direction from the host/facilitator.”
This collaboration showcased Clutch’s expertise in delivering targeted, high-impact events that resonate with specific audiences. By partnering with SAP Concur, Clutch facilitated valuable discussions and connections, equipping SMB finance leaders with actionable insights to navigate financial challenges and drive growth in uncertain times.
